You’re probably collecting email addresses already, to let people know when their car is ready for pick-up. But you can use those emails for so much more! You can send out newsletters that tell them what’s new at your shop, what upcoming events you’ll be hosting, and what seasonal deals they can take advantage of.
And from there you’re just a hop, step and a jump away from full-on social networking.
Don't feel you're ready for that? Let us help you get started. Post your news and observations on our Facebook page! Start a conversation at www.facebook.com/canadiantechnician.
It can be a real challenge for an individual shop to attract a following on Facebook. But as an industry, we can put together a great page that reflects our professionalism, our individuality, and our passion for things automotive.
And don't worry. We'll be monitoring to make sure it throws a positive light on our industry.We won't allow it to become a repository for ads, overt commercialization, or angry rants.
This is an industry page - YOUR page - to celebrate the exciting world of automotive repair!
Check it out and if you like what you see, LIKE it!The more LIKEs we get, the easier it's going to be to spread the news!
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Edited comments may appear in Canadian Technician magazine.