The Alliance of Automotive Service Providers (AASP) has designated Poway, Cal.-based Mitchell 1 as its preferred supplier for loyalty marketing programs.

Mitchell 1’s “SocialCRM” customer retention program and new customer acquisition service will be used by the national association’s affiliate members – representing over 8,500 automotive aftermarket businesses in 22 states.

“We would like to thank the Alliance of Automotive Service Providers for giving us this great support for our SocialCRM service with its affiliates across the country,” said Brad Fockler, national accounts manager for Mitchell 1. “SocialCRM will benefit their membership by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility. One of the best aspects about it - we do all of the work so members can concentrate on running their businesses.”

He said the benefits of using Mitchell 1’s SocialCRM include a Customer Review System that allows a shop’s customers to create reviews of the service. The program integrates seamlessly with the shop’s management system, calculating mileage history, and combining that with specific maintenance schedules to determine next recommended services. It also sets up a Facebook page for maximum word-of-mouth marketing.