The Automotive Industries Association (AIA) of Canada has announced that executive vice-president Deborah Moynes-Keshen, will be leaving the association on June 22 to take up residence in Calgary.

“Deborah has been a highly valuable member of the AIA management team for the past 12 years,” said AIA president Marc Brazeau. “Her leadership, expertise and commitment to the industry as well as the Association will be missed.”

He thanked her for her contributions to the industry, and said her legacy would be felt for many years to come.

Moynes-Keshen played an instrumental role in the development of AIAs new business plan, following the association’s decision to no longer hold a biennial national automotive trade show.

She has also led numerous committees, projects and programs on behalf of AIA, including the integration of I-CAR and the Heavy Duty Distributors’ Council into AIA.

In addition, her work with the AIA Market Research Committee has resulted in a revision of the strategic industry overview the AIA Outlook Study, development of the Demand study to quantify underperformed maintenance as well as the Consumer Outlook Study that was released this year.